Successful, sustainable international trade requires planning, research, strategy, investment, and patience.
Investment will be required before returns are realized. The investment amount will be a function of the service or product you offer but will always be significant.
To ensure sufficient returns over the long-term, planning and research are critical, and are your first investment.
Setting up an office and hiring your own staff in the new market, while an option, is too risky and expensive for most companies.
Working with a partner who has access to vetted quality in-market sales representatives and distribution networks makes better business sense. This network is key to your success. They have the relationships with clients, they keep you abreast of real-time market conditions, challenge the viability of your product and service offerings and provide constructive criticisms and advise to ensure your company is a viable player in the market.